La Vie en Rose support breast cancer research

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October 12, 2017
La Vie en Rose

Women’s lingerie retailer la Vie en Rose has donated $20,000 to University of Montreal Hospital Research Centre (CRCHUM) to encourage research on breast cancer.

This donation by the Roses of Hope Foundation is the result of a national campaign conducted by la Vie en Rose in October, breast cancer awareness month. The organization has promised to donate one dollar to breast cancer research for each special collection item or brassiere sold in Canada between October 1st and 31.

At an official donation event on October 11, François Roberge, President & CEO of la Vie en Rose, presented a cheque for $20,000 to Vincent Poitout, CHUM Research Director. For five years now, CRCHUM has benefited from la Vie en Rose’s generosity. 

“It is a privilege to receive financial support from la Vie en Rose every year. This donation will allow us to offer two research training scholarships to student interns in CRCHUM laboratories who are developing future treatments for breast cancer,” said Vincent Poitout.

These grants will support the Fifth Edition of the la Vie en Rose Scholarship that will be launched in January 2018. Each scholarship is jointly funded by la Vie en Rose and the recipient student’s research director. 

“We are extremely proud at la Vie en Rose to support breast cancer research. Our clientele are women and the vast majority of our employees are too. We all know a mother, a sister, a friend, a colleague suffering from this disease. Research is the hope that we will soon succeed in ensuring that no one has to live this unjust illness," says François Roberge, President and CEO of la Vie en Rose.

Roses of Hope Foundation


Photo: Vincent Poitout (CRCHUM) and François Roberge (la Vie en Rose).